As well as nicotine content, other factors affect the strength experience, be it with the delivery of nicotine or the addition of a bold flavor, see below to witness what impacts the overall strength of snus and nicotine pouches.
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PH Value - When it comes to snus and nicotine pouches, a higher pH allows for greater nicotine absorption and vice versa. This is why you may have come across ‘acidity regulators’ or ‘pH regulators’ when looking at the ingredients on the tin, as the pH of the product can determine its potency and is therefore important to regulate.
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Flavor - Surprisingly, the flavoring used in nicotine pouches and snus can increase the strength you perceive these products to be. Menthol is a flavor that is most known for this, as it provides a cooling and slight burning sensation in tandem with the release of nicotine, contributing to the overall higher perceived strength of the product.
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Moisture Content - To keep it simple, the moist pouches, snus or tobacco-free, release flavor and nicotine the fastest, but lasts for the least time, and ‘drip’ (saliva and snus contents) is often present.
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Nicotine Solution - The final point to consider in nicotine strength is the type of nicotine used in the product. This is mostly relevant to nicotine pouches, which often contain nicotine salts extracted from the tobacco leaf, and then distilled. Nicotine salts are absorbed faster than freebase nicotine, enabling the user to feel a faster and prolonged sensation. Snus products usually feature nicotine from the tobacco leaf in the portion itself, meaning the uptake is slower than that of nicotine salt-containing nicotine pouches. Therefore, some users report feeling a greater nicotine sensation from a nicotine pouch that is dosed the same as a snus portion.
Now we see the basics of how to interpret the strength of both nicotine pouches and snus, let's take a look at these products separately to see how they differ and for things to bear in mind when buying them.