The upgrading of the electronic cigarette industry is accelerating, and quality is the key to success

The electronic cigarette industry with a market scale of 100 billion is accelerating its transformation and upgrading. Recently, with the release of e-cigarette-related policies, in the opinion of many professionals, the introduction of e-cigarette industry standards will also accelerate, which will surely promote the healthy development of the industry. The policy has been continuously improved. However, when it comes to e-cigarette consumption, there are still many pain points in the industry to be solved by enterprises.

In fact, in terms of products, there are still many pain points that plague users. According to big data analysis, there are three main pain points after users actually experience e-cigarettes. The taste of the products is lack of novelty, some e-cigarette products are prone to produce environmental odors, and it is difficult to guarantee hygiene and safety. These pain points need to be solved by capable companies in the industry.

Solving product pain points and creating a better experience is the key

Many e-cigarette brands pay too much attention to the basic functionality of e-cigarettes, while ignoring the diverse experience needs of consumers. According to industry insiders, e-cigarettes are not only a substitute for traditional cigarettes, but also need to be paid attention to in terms of product experience and social needs.

The quality of e-liquid is also one of the main concerns of most e-cigarette consumers at present. However, many products on the market have not achieved this goal well, and hygiene is also one of the concerns of consumers. With the development of the electronic cigarette industry, the reliability of raw materials is increasingly valued by consumers. To put it simply, the principle of electronic cigarettes is to ingest nicotine in the form of atomization/heating without burning. The core is to avoid the damage of smoke tar caused by combustion to the human body.

A large number of e-cigarette companies use inferior raw materials and other irregular behaviors, which destroys the concept of making smoking healthier, and improving the quality of e-cigarettes from raw materials has become the consensus of more and more responsible companies.